The Marketing Mastery Collection: AI, Personalization, and Data-Driven Growth
The Marketing Mastery Collection: Winning Customers in the Age of Personalization, Data, and AI
This collection from Harvard Business Review (HBR) offers essential insights for modern marketing leaders navigating the complexities of personalization, data-driven decision-making, and strategic thinking in the era of Artificial Intelligence (AI).
Key Themes and Benefits
- Adapt to Evolving Marketing Landscape: The collection addresses the rapid pace of change in marketing, emphasizing the need for leaders to master new tools and strategies.
- Leverage Data and AI: It provides frameworks and insights for utilizing data analytics and AI to drive marketing success.
- Enhance Customer Strategy: Focuses on creating personalized customer experiences and understanding customer needs in a data-rich environment.
- Drive Sustainable Growth: Equips professionals with the knowledge to implement effective marketing strategies that lead to long-term business growth.
- Cost Savings: Purchasing the collection offers a significant discount (over 20%) compared to buying individual components.
Collection Contents
The Marketing Mastery Collection includes four key digital resources:
- Personalized: Customer Strategy in the Age of AI
- Authors: Mark Abraham, David C. Edelman
- Focuses on customer strategy in the context of AI and personalization.
- The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
- Explores how to manage brand perception when customer preferences diverge.
- HBR's 10 Must Reads on Strategic Marketing
- A curated selection of essential articles on strategic marketing principles.
- HBR Guide to Data Analytics Basics for Managers
- Provides foundational knowledge on data analytics for managerial decision-making.
Product Details
- Product Number: #1177BN
- Publication Date: May 01, 2025
- Format Options: The collection is available in various formats including PDF, Audio MP3, Audio M4A, Audio CDROM, Audio Cassette, Bundle, DVD, Event Live Conference, Event Virtual Conference, Word Document, Electronic Book, Enhanced Electronic Book, ePub, Financial, Ebook, Hardcover/Hardcopy, Hardcover/Hardcopy (Color), Hardcover/Hardcopy (B&W), Web Based HTML, Kit, License, Magazine, Mobi, Multimedia CDROM, Multimedia Windows Media, Paperback Book, Powerpoint, Paperback/Softbound, Paperback/Softbound (Color), Paperback/Softbound (B&W), Registration Fee, Short Run, Subscription, Service, Video CDROM, Video DVD, Video Flash, Video VHS (NTSC), Video VHS (PAL), Video Real Player, Microsoft Excel Spreadsheet, XML, Zip File.
- Language Options: English, Spanish, Chinese, Danish, French, German, Japanese, Portuguese, Polish, Russian, Slovak, Traditional Chinese.
- Pricing: Currently listed at $85.00 (USD).
Related Topics and Products
The collection is associated with several key topics, including:
- Automation
- Analytics and data science
- AI and machine learning
- Sales
- Marketing
- Sales and marketing
Related products featured on the page include:
- Personalized: Customer Strategy in the Age of AI
- Create Winning Customer Experiences with Generative AI
- Customer Experience in the Age of AI
About Harvard Business Review Press
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