The Feeling Economy: How AI is Reshaping Management and Human Roles

The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)

This article explores the emerging "Feeling Economy" driven by advancements in Artificial Intelligence (AI). As AI capabilities expand beyond repetitive tasks to analytical and thinking processes, human workers are increasingly shifting towards interpersonal and empathetic roles. This trend necessitates a strategic adaptation by managers to effectively lead in this new landscape.

The Rise of the Feeling Economy

The core concept of the "Feeling Economy" posits that AI will increasingly handle analytical and cognitive tasks, traditionally performed by humans. This shift will elevate the importance of human-centric skills such as empathy, interpersonal communication, and emotional intelligence in the workplace. Managers must recognize this evolution and redesign job roles and responsibilities to leverage these uniquely human capabilities.

Adapting Management Strategies

To thrive in the Feeling Economy, managers need to:

Redefine Job Roles: Adjust job descriptions to emphasize interpersonal and empathetic aspects, as AI takes over analytical tasks.
Cultivate Empathy: Foster environments where emotional intelligence and human connection are valued and developed.
Focus on Human Strengths: Recognize that while AI excels at data processing and analysis, humans excel at understanding and responding to emotions, building relationships, and creative problem-solving.
Integrate AI Thoughtfully: Implement AI solutions not as replacements for human workers, but as tools that augment human capabilities, freeing up employees for more meaningful, people-focused work.

Key Considerations for Managers

AI's Analytical Prowess: AI's ability to perform complex analysis and thinking tasks means that human workers need to find new value propositions.
The Growing Importance of Interpersonal Skills: Tasks requiring empathy, emotional understanding, and relationship building will become more critical.
Job Design: Managers must proactively design jobs that capitalize on these human strengths, ensuring that employees are engaged and productive in the new AI-driven environment.

Implications for the Future of Work

The Feeling Economy represents a significant paradigm shift in how businesses operate and how work is performed. By embracing the unique strengths of human workers and strategically integrating AI, organizations can navigate this transition successfully, fostering a more human-centered and effective workplace. This involves a continuous learning process for both managers and employees to adapt to the evolving technological landscape and the changing nature of work.

Publication Date: August 01, 2019 Source: California Management Review Industry: Human resource services Product #: CMR713 Pages: 23

Related Topics:

AI and machine learning
Corporate strategy
Hiring and recruitment

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