Numenta in 2020: The Future of AI Case Study

Numenta in 2020: The Future of AI

This document details the Harvard Business Review (HBR) case study titled "Numenta in 2020: The Future of AI," product number 720463. It was published on May 18, 2020, and comprises 23 pages.

Case Study Overview

The case study focuses on Numenta, a company co-founded by Jeff Hawkins and Donna Dubinsky. It delves into the period around 2020 when Numenta's co-founder, Jeff Hawkins, completed his significant research on artificial intelligence (AI). Concurrently, his co-founder and CEO, Donna Dubinsky, faced the critical challenge of establishing a viable business model to monetize the company's innovative technology.

Key Themes Explored

• AI and Business Monetization: The core of the case study examines the complexities and strategic decisions involved in building a successful business centered around intellectual property (IP) and cutting-edge AI technology.
• Entrepreneurial Challenges: It highlights the entrepreneurial hurdles faced by Numenta, particularly in translating technological advancements into a sustainable and profitable business.
• Intellectual Property Strategy: The case provides insights into how companies can leverage their IP, especially in rapidly evolving fields like AI, to create market value.

Authors and Contributors

The case study is authored by David B. Yoffie, Cameron Armstrong, Mei Tao, and Marta Zwierz. It also includes information on customer reviews, with a section for writing new reviews and displaying existing ratings (currently none are available).

Product Details and Purchasing Information

• Product Number: 720463
• Pages: 23
• Publication Date: May 18, 2020
• Source: Harvard Business School
• MSRP: $11.95 (USD)

Available Formats and Languages

The case study is available in various formats, including:

• PDF
• Audio MP3, M4A, CDROM, Cassette
• Bundle
• DVD
• Event Live/Virtual Conference
• Word Document
• Electronic Book, Enhanced Electronic Book, ePub, Ebook
• Financial
• Hardcover/Hardcopy (Color, B&W)
• Web Based HTML
• Kit
• License
• Magazine
• Mobi
• Multimedia CDROM, Windows Media
• Paperback Book, Paperback/Softbound (Color, B&W)
• Powerpoint
• Registration Fee
• Short Run
• Subscription
• Service
• Video CDROM, DVD, Flash, VHS (NTSC, PAL), Real Player
• Microsoft Excel Spreadsheet
• XML
• Zip File

It is offered in multiple languages, including English, Spanish, Chinese, Danish, French, German, Japanese, Portuguese, Polish, Russian, Slovak, and Traditional Chinese.

Copyright and Permissions

Customers are informed that PDFs are for individual use only. To share the PDF with a team, additional copies must be purchased. Quantity pricing is available for bulk purchases:

• 1-4 Copies: List Price
• 5-10 Copies: $9.75
• 11-49 Copies: $9.50
• 50-499 Copies: $9.25
• 500+ Copies: $9.00

Related Products

The page also lists related products, including:

• "Numenta: Inventing and (or) Commercializing AI" (Case)
• "AI Is the Future of Cybersecurity, for Better and for Worse" (HBR Digital Article)
• "AI Prompt Engineering Isn't the Future" (HBR Digital Article)

Educator Information

Educators are encouraged to register as Premium Educators at hbsp.harvard.edu to plan courses and offer students academic discounts of up to 50%.

Footer Information

The footer contains links to various sections of the HBR Store, including Promotions, Popular Topics, Collections, Books, Tools, Articles, Case Studies, Magazine Issues, and Search by Topic. It also lists HBR Series, My Account details, Contact Us information, and links to Harvard Business Publishing entities.