Kariyer.net's AI-Driven Transformation in Recruitment

Kariyer.net: Recruiting AI

This case study details the strategic transformation of Kariyer.net, a leading online job board in Turkey, into an AI-powered recruitment company. Under the leadership of CEO Fatih Uysal (AMP 2021), the company aimed to overcome challenges such as stalling growth, a volatile macroenvironment, and increasing competition from international players.

The Transformation Journey

Faced with these challenges, Uysal initiated a comprehensive transformation to pivot Kariyer.net from a simple online job board to a horizontally diversified recruitment company, with Artificial Intelligence (AI) at its core. This involved:

• Developing AI-Driven Tools: Creating new tools powered by AI, designed for both internal operational efficiency and as marketable products for clients.
• Expanding Business Lines: Launching new ventures to broaden the company's service offerings and revenue streams. These included:
  • Employer branding services.
  • Virtual job fairs.
  • An online tech-talent job board complemented by training services.

Strategic Objectives and Dilemmas

By 2023, Kariyer.net had set ambitious financial targets: doubling revenue and increasing the contribution of non-job advertisement revenues from 30% to 50% of the total within the next three years. This strategic push presented a significant challenge: balancing the exploration of promising new products and verticals with the need to capitalize on and optimize existing revenue-generating activities.

Uysal and his team were constantly engaged in critical decision-making processes, debating not only which new products and services to pursue but also the most efficient methods for their development and implementation to achieve their financial goals.

Case Study Details

• Product Number: 524014
• Pages: 36
• Publication Date: August 08, 2023
• Source: Harvard Business School
• Authors: Shunyuan Zhang, Fares Khrais, Namrata Arora

Related Topics

The case is relevant to several key business and technology areas, including:

• Organizational transformation
• Inventions
• Disruptive innovation
• Innovation
• Start-ups
• Entrepreneurship
• Emerging markets
• AI and machine learning
• Technology and analytics
• Competitive strategy
• Strategy
• Job search
• Product launches
• Marketing
• Talent management

Product Information and Purchasing

• Price: $11.95 (USD) for the base product.
• Formats Available: The product is available in various formats, including PDF, Audio (MP3, M4A, CDROM, Cassette), DVD, Electronic Book (ePub, Mobi, Enhanced Electronic Book), Hardcover/Hardcopy, Paperback/Softbound, and more.
• Languages: Available in English, Spanish, Chinese, Danish, French, German, Japanese, Portuguese, Polish, Russian, Slovak, and Traditional Chinese.
• Quantity Pricing: Discounts are offered for bulk purchases:
  • 1-4 copies: List Price
  • 5-10 copies: $9.75 per copy
  • 11-49 copies: $9.50 per copy
  • 50-499 copies: $9.25 per copy
  • 500+ copies: $9.00 per copy
• Copyright Permissions: PDFs are licensed for individual use only. Additional copies must be purchased for team sharing.

The case study provides valuable insights into how established companies can leverage AI to innovate, adapt to market changes, and drive future growth.