How to Capitalize on Generative AI: A Business Leader's Guide

How to Capitalize on Generative AI
This article, "How to Capitalize on Generative AI," published on November 1, 2023, by Andrew McAfee, Daniel Rock, and Erik Brynjolfsson, addresses the growing impact and potential of generative artificial intelligence (AI) on businesses. It acknowledges the breathtaking capabilities of generative AI in content creation, software development, and customer interaction, while also highlighting its current limitations, such as the potential for inaccurate or fabricated output, and concerns regarding privacy and copyright.
The article aims to guide business leaders in understanding and navigating the complexities of generative AI. It poses critical questions about the technology's true importance, the risks versus rewards, and practical implementation strategies.
Key Challenges and Opportunities
Generative AI presents a dual-edged sword for businesses:
- Breathtaking Powers: The ability to create new content, write software, transcribe interactions, and facilitate conversational AI systems demonstrates its transformative potential.
- Current Imperfections: Issues like distorted or fabricated output, and obliviousness to privacy and copyright concerns, necessitate careful consideration and management.
Strategic Considerations for Businesses
The article emphasizes the need for a strategic approach to generative AI:
- Assessing Importance: Leaders must determine the genuine significance of generative AI beyond the hype.
- Risk Management: Evaluating and mitigating the risks associated with AI implementation is crucial.
- Application Identification: Pinpointing the most effective areas for applying generative AI within a business context.
- Implementation Steps: Developing a clear roadmap for adopting and integrating generative AI technologies.
Product Information
- Product #: S23061
- Publication Date: November 01, 2023
- Price: $11.95 (USD)
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- Available Languages: English, Spanish, Chinese, Danish, French, German, Japanese, Portuguese, Polish, Russian, Slovak, Traditional Chinese.
Related Topics
- Generative AI
- Privacy and confidentiality
- Enterprise computing
- Cybersecurity and digital privacy
- AI and machine learning
- Risk management
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- How to Make Generative AI Greener
- How Generative AI Will Change Sales
- How to Drive Innovation with Generative AI
Quantity Pricing
# of Items | Discount |
---|---|
1-4 | List Price |
5-10 | $9.75 |
11-49 | $9.50 |
50-499 | $9.25 |
500+ | $9.00 |
The article serves as a practical guide for business leaders seeking to understand and leverage the power of generative AI, while mitigating its inherent risks.
Original article available at: https://store.hbr.org/product/how-to-capitalize-on-generative-ai/S23061