Factors Influencing New Generation Candidates' Engagement with AI-Enabled Recruiting
Factors Influencing New Generation Candidates' Engagement with AI-Enabled Recruiting
This article delves into the evolving landscape of talent acquisition, specifically focusing on how new generation candidates interact with digital, AI-enabled recruiting processes. It highlights the shift from recruitment being a mere tactical HR function to a strategic business priority, driven by the increasing importance of human capital and technological advancements.
The Rise of AI in Recruiting
Technological progress has propelled AI-enabled recruiting from a niche interest to a critical capability. However, understanding candidate reactions to these sophisticated systems remains a key area of research. This study aims to shed light on this by examining the influence of several factors on candidates' intentions to engage with and complete AI-driven recruitment processes.
Key Influencing Factors:
- Social Media Use: The extent to which candidates utilize social media platforms can impact their familiarity and comfort with digital interactions, including AI-powered recruitment.
- Intrinsic Rewards: The inherent satisfaction and personal fulfillment derived from a job or the recruitment process itself can motivate candidates.
- Fair Treatment: Perceptions of fairness and equity throughout the recruitment process are crucial for candidate engagement and positive outcomes.
- Perceived Trendiness: The appeal of a company's innovative and modern approach, particularly its use of cutting-edge technology like AI, can attract candidates.
Practical Implications for Managers:
The study's findings suggest that positive relationships between these factors and candidate engagement have significant practical implications for managers. By understanding and leveraging these influences, organizations can enhance their AI-enabled recruiting strategies.
Broader Implications and Recommendations:
Beyond immediate recruitment tactics, the article explores the larger implications of AI in HR. It provides general recommendations for firms on effectively implementing AI-enabled recruiting technologies and tools, emphasizing the need for a strategic and human-centric approach.
Product Details:
- Product #: BH1010
- Pages: 11
- Publication Date: November 15, 2019
- Source: Business Horizons
- Industry: Human resource services
- Price: $8.95 (USD)
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Related Products:
- AI-Powered Recruitment at Talkpush: Seamless Experience for Candidates and Recruiters (Case)
- AI-enabled recruiting in the war for talent (Partner Article)
- AI-Enabled Recruiting: What is It and How Should a Manager Use It? (Partner Article)
Related Topics:
- AI and machine learning
- IT management
- Hiring and recruitment
This article provides valuable insights for HR professionals and business leaders looking to optimize their recruitment strategies in the age of AI.