Egnyte Partners with Microsoft Azure to Boost Enterprise Cloud Solutions

Egnyte Partners with Microsoft Azure for Enhanced Enterprise Cloud Solutions
Egnyte, a prominent player in the cloud storage and collaboration space, has announced a significant strategic partnership with Microsoft Azure, designating Azure as its primary cloud partner. This move signifies Egnyte's commitment to leveraging the Azure ecosystem to better serve its enterprise clientele.
Strategic Shift and Market Positioning
The decision to align closely with Microsoft Azure was driven by customer feedback and the growing demand for Azure as an enterprise platform. Egnyte's CEO, Vineet Jain, highlighted that this partnership is a direct response to what customers are expressing, anticipating that it will fuel business growth.
Egnyte has historically differentiated itself with a hybrid cloud strategy, allowing users to choose between cloud-based or on-premises storage. This new partnership, however, indicates a more focused approach, aiming to integrate Egnyte more deeply within the Azure environment.
Announcement at Dreamforce
In a strategic move, Egnyte chose to announce this partnership at Dreamforce, Salesforce's major customer conference, rather than at Microsoft's Ignite conference. This decision underscores Egnyte's intent to capture attention and highlight its commitment to a multi-cloud strategy, even while prioritizing Azure.
Leveraging the Microsoft Sales Ecosystem
Egnyte's product suite will be available on the Azure marketplace. The core objective of this closer alignment with Microsoft is to tap into the vast Microsoft sales force, encouraging them to promote Egnyte's solutions to enterprises. This strategy aims to expand Egnyte's reach and drive more business through Microsoft's extensive sales channels.
Risks and Future Outlook
While Egnyte aims to maintain a perception of neutrality, this partnership represents a significant bet on Microsoft's cloud platform. Jain acknowledged the inherent risks but emphasized that the primary goal is to enhance market presence and drive growth over the coming quarters. He clarified that the focus is on a strong go-to-market alignment rather than immediate acquisition prospects.
Egnyte has previously raised $62.5 million, with its most recent funding round in December 2013. The company's continued focus on enterprise solutions and strategic partnerships positions it for future growth in the competitive cloud market.
Key Takeaways:
- Strategic Partnership: Egnyte has named Microsoft Azure as its primary cloud partner.
- Customer-Driven: The decision is based on customer demand for Azure as an enterprise platform.
- Market Expansion: The partnership aims to leverage Microsoft's sales ecosystem to reach more enterprises.
- Hybrid Approach: Egnyte continues to support a hybrid cloud strategy while prioritizing Azure integration.
- Dreamforce Announcement: The news was shared at Salesforce's Dreamforce conference.
- Focus on Growth: Egnyte's CEO emphasizes market clout and business growth as key objectives.
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About the Author:
Ron Miller is an Enterprise Reporter at TechCrunch. Previously, he was a Contributing Editor at EContent Magazine and has written for various tech publications. His expertise lies in enterprise software and IT issues.
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Original article available at: https://techcrunch.com/2016/10/03/egnyte-announces-deep-partnership-with-microsoft-at-dreamforce/