Building an AI First Snack Company: A Hands-on Generative AI Exercise

This case study, "Building an AI First Snack Company: A Hands-on Generative AI Exercise," by Iavor Bojinov, offers a practical guide to leveraging Generative AI (GenAI) in professional workflows. Published on September 05, 2024, this 7-page document (Product #625052) aims to demystify GenAI and showcase its versatility in business applications.

Understanding Generative AI in Practice

While the term "Generative AI" is increasingly common, its real-world application in daily professional tasks is still being explored. This exercise bridges that gap by introducing users to various GenAI tools and demonstrating how they can be seamlessly integrated into work practices. The case study emphasizes GenAI's capabilities in co-inventing, analyzing data, generating images, and summarizing text, among other functions.

Developing a Fictional Snack Company with GenAI

The core of the exercise involves guiding students through the process of developing a fictional snack company. This hands-on approach allows for a practical demonstration of GenAI's utility across different business functions:

• Market Analysis: Utilizing GenAI to understand market trends, identify target demographics, and analyze competitor landscapes.
• Brand Development: Employing GenAI for creative brainstorming, logo design concepts, and crafting brand messaging.
• Marketing Strategies: Leveraging GenAI to generate marketing copy, social media content, and campaign ideas.

The exercise culminates in the creation of a comprehensive design document and a presentation suitable for pitching to investors, showcasing the tangible outcomes of using GenAI.

Key Takeaways and Learning Objectives

Participants will gain valuable insights into:

• How GenAI Works: A foundational understanding of the underlying principles and capabilities of Generative AI.
• Integrating AI into Business: Practical methods for incorporating AI into the development and launch phases of new products or ventures.
• AI's Potential and Limitations: A realistic perspective on what GenAI can achieve and where its current limitations lie within the modern workplace.

Product Information and Availability

This case study is available in multiple formats, including PDF, various audio formats (MP3, M4A, CDROM, Cassette), Bundle, DVD, Word Document, Electronic Book, ePub, and more. It is also offered in different languages such as English, Spanish, Chinese, French, German, Japanese, and others.

The product is priced at $11.95 USD. Special quantity pricing is available for teams, with discounts increasing for larger orders (e.g., 5-10 copies at $8.75, 500+ copies at $8.00). Copyrighted PDFs are intended for individual use, and permission to share with teams requires purchasing a copy per user.

Related Content and Resources

The HBR Store also features related articles and case studies that complement this topic, including:

• "Should You Start a Generative AI Company?"
• "Is Your Company's Data Ready for Generative AI?"
• "3 Ways Companies Are Building a Business Around AI"

The website provides extensive resources for educators, including registration for premium access, course planning tools, and academic discounts. The footer includes navigation to various HBR Store sections like Promotions, Popular Topics, Collections, Books, Tools, Articles, Case Studies, and Magazine Issues, along with account management and contact information.

This case study serves as a valuable resource for anyone looking to understand and implement Generative AI in a business context, offering a clear path from concept to investor-ready presentation.