AI-Powered Cataract Screening: The E-Paarvai Case Study

An Artificial Intelligence (AI)-Based Disruptive Innovation in Cataract Screening: The Case of E-Paarvai

This case study details the development and implementation of e-Paarvai, an innovative AI-powered digital health solution designed to address the critical issue of rising cataract incidence in India, particularly among the elderly.

The Challenge: Cataracts in India

India faces a significant public health challenge with the increasing prevalence of cataracts, a leading cause of blindness, especially affecting the aging population. Traditional screening methods can be resource-intensive and may not reach remote or underserved communities effectively.

The Solution: e-Paarvai

e-Paarvai emerged as a response to this challenge, leveraging Artificial Intelligence to create a more accessible and efficient cataract screening process. The solution was deployed across more than 30 districts in rural Tamil Nadu, India.

Impact and Reach

Within a mere ten months of its launch, e-Paarvai successfully screened approximately 25,000 patients for cataracts. This remarkable achievement highlights the potential of digital intervention and AI in delivering essential health services to a large population, particularly in areas with limited access to specialized medical care.

Key Learnings and Methodologies

The case study emphasizes the application of design thinking principles throughout the development and deployment of e-Paarvai. This approach involved:

Understanding the Service Ecosystem: Analyzing the various components and stakeholders involved in delivering healthcare services.
Persona Development and Customer Journey Mapping: Creating detailed representations of users and mapping their experiences to identify pain points and opportunities for improvement.
Leveraging Emerging Technologies: Utilizing AI and other digital tools to solve complex social problems and improve health outcomes.

Design Thinking in Action

Design thinking provided a human-centered framework for developing e-Paarvai. By focusing on the needs of the target population and the intricacies of the healthcare delivery system, the team was able to create a solution that was not only technologically advanced but also practical and impactful.

AI for Social Good

e-Paarvai serves as a powerful example of how AI can be harnessed for social good. By improving the efficiency and accessibility of cataract screening, the solution contributes to the prevention of blindness and enhances the quality of life for many, especially in rural and underserved communities.

Product Details:

Product #: ISB368
Pages: 18
Publication Date: March 28, 2023
Source: Indian School of Business

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